💰 Revenue & Profit This Period

Gross Revenue
$
Total sales before refunds
Net Revenue
$
After refunds & chargebacks
Ad Spend
📉
Total Meta spend
Net Profit
📊
After COGS, shipping, processing
ROAS (Blended)
×
Revenue ÷ Ad Spend
AOV
🛒
Average Order Value
Blended CAC
🎯
Cost Per Acquisition
Net Profit %
%
After all costs
COGS %
📦
Cost of goods sold
Variable Costs %
📊
Shipping, processing, etc.
Refund Rate
↩
% of sales refunded
New Customers
👤
Total acquired
New Customer CM3
$
Contribution margin (NC)
CM3 per NC
$
Profit per new customer
NC AOV
$
New customer AOV
📅 Monthly Revenue (Jan-Apr 2026)
Month Gross Sales Notes
Jan 2026
Feb 2026
Mar 2026
Apr 2026

🎬 Ad Performance by Creative Top Performers

Ad Name / Concept Date Range Spend Purchases CPA CTR Status

🔀 Funnel Performance By Entry Point

Funnel Sessions Lander CVR Checkout CVR CPA Revenue Notes

📝 Quiz Funnel Performance myhealthsolutionsblog.com/quiz

Quiz Sessions
👁
Total quiz starts
Completions
✓
Reached results page
Completion Rate
%
Sessions → Results
CTA Click Rate
🎯
Results → CTA click
Quiz → Purchase
$
End-to-end CVR
Quiz Revenue
$
Attributed to quiz
Quiz Orders
🛒
Total purchases
Quiz AOV
$
Avg order value
📉 Screen-by-Screen Drop-off
Screen Visitors Drop-off % Avg Time Notes
🎯 Bladder Type
👤 Age Range
🧠 Readiness
💊 Conditions (top mentions)
🔧 What They've Tried
📊 Quiz Insights & Notes

📰 Advertorial Split Test myhealthsolutionsblog.com/ps-ps1

Total Sessions (30d)
👁
Both variants combined
Total Orders (30d)
🛒
Attributed purchases
Blended CVR (30d)
%
Sessions → Purchase
Total Revenue (30d)
$
AOV: $56.59
Advertorial Variant Period Sessions Orders CVR Revenue AOV Status
📊 Split Test Analysis

🛒 Shopify Sales Page Performance syncniva.com

📊 Conversion Funnel (Jan 5 - Apr 5, 2026)
23,874
Sessions (100%)
4,536
Added to Cart (18.99%)
4,643
Reached Checkout (19.44%)
1,981
Completed (8.29% CVR)
Checkout CVR (Full Period)
✓
Reached → Completed checkout
Checkout CVR (Last 7d)
⚠
Mar 21-28: 273 of 717 (↓ from 42.66%)
Landing Page Sessions ATC ATC % Checkout Status
📊 Landing Page Analysis

📈 Upsell Performance Post-Purchase Flow

Upsell Take Rate
%
% of buyers who upsell
Upsell Revenue
$
Total upsell revenue
AOV Lift from Upsells
↑
Additional $ per order
Upsell Offer Position Impr. Takes Take Rate Revenue RPV

🎯 Next Actions & Creative Pipeline

🔥 What's Working
⚠️ What's Not Working
🧪 Tests in Progress
📋 Action Items (Next 7 Days)

🚨 Risks & Watch Items

💭 Strategic Questions to Resolve

✓ Saved